Visibility & Engagement

 

Growing Our Social Media Presence

While PSB has already made improvements in its social media presence, the faction believes there is still room to grow. We aim to further develop a consistent and engaging online platform to better inform students and create more opportunities for interaction. The faction will focus on more ways to keep the social media accounts active and improve engagement. This will be done through making posts, stories, and reels on Instagram. Reels are an effective way to share information with students, making it both accessible and interactive to keep them engaged. Besides this, the faction wants to create more personalized content. In this way, our followers will recognize our content and faction sooner, as well as helping to increase engagement. Since we will focus more on social media this year, we decided to add one more person to the function of social media manager.

 

Enhancing Engagement Through Structured Planning

The faction will implement a ‘year planning’ to better structure its activities and increase visibility. This will also help organize mental health initiatives in collaboration with study associations. Additionally, the faction will focus on more specific promotion for the various activities organized throughout the year. By planning dates in advance, we make it easier for both members and students to participate, ensuring better engagement and accessibility.

 

Promoting Inclusivity Through Social Media

Social media plays a big role in how we connect with students, so we want to make it more accessible and engaging for everyone. One of our goals is to translate important content, like the website, campaign flyers, and posts during election week, into both Dutch and English. This way, more students can stay informed and feel included, no matter their language background. We will also start adding Dutch translations to our social media captions to make our communication more approachable. Most importantly, we are going to focus on growing our social media presence overall, so that students actually see what we are doing and can get involved more easily. Making things more accessible and visible helps create a more inclusive and active faculty for everyone.

 

Strengthening Communication via the Newsletter and Walk-In Hours

We will continue the newsletter, which will be launched for the first time in block 2b of the year 2024-2025. Since it is still new, there is a lot of room to improve and figure out what works best. This gives us the chance to test different formats and content ideas so we can make it as useful and engaging as possible for students. The newsletter will help keep students in the loop about what the faction is working on, upcoming events, and ways to get involved, making it easier to stay connected and have a say in what is happening at the faculty.

We will also rebrand the Walk-In Hours to make them more inviting, interactive, and engaging for students. One idea is to invite familiar faces, like board members or staff that students know, to join in. This could help boost attendance and make the atmosphere more relaxed and open. We are aiming to host these once every block, and we will plan ahead so that staff, boards, and the faction can join a few times a year. We also want to introduce themed sessions, like a Q&A on current political issues or open meetings focused on education. To help spread the word, we will, for example, put up signs in the cafeteria and around the GMW buildings. The goal is to create a space where students feel comfortable to stop by and share their thoughts.